ICON Aircraft Stays Focused And On Course
In a recent note sent to deposit holders, ICON Aircraft’s Founder and CEO Kirk Hawkins updated folks in his usual candor about developments at the company and its current path. All of the aviation media outlets do receive these updates without asking and the company also shares them via their own website at: iconaircraft.com/updates.
Hawkins letter doesn’t contain any price hike notices, doesn’t report of any severe problems and leaves very little room for speculation and guess-work about the immediate future and goals of the manufacturer. Instead, it seems focused on being positive and upbeat, promoting the passion and adventure of recreational sport flying and determined to stay unique in its way to convey and deliver just that message.
Hawkins starts by recognizing what a challenging year 2017 turned out to be for the company and his team, but shows steadfast commitment to stay on heading and altitude, before highlighting the accomplishment of having taken ICON “from zero composite manufacturing capacity to a brand-new, 300,000-square-foot, state-of-the-art, carbon fiber aircraft structures manufacturing facility in just a year“.
Looking ahead, Hawkins announces a focus on delivering to he U.S. market for the time being, where the ICON A5 has obtained full FAA blessings. The price hikes of the past have of course put the aircraft out of reach for some, resulting in some cancelled spots on the deposit holder list. In connection with increased production capacities, this spells available spots and quicker delivery for people who decided to stay on the list throughout the last years.
Besides further explaining the financing and training options (AOPA placed ICON’s Flight Training within it’s Top 10 in terms of quality, last year) the company is actively expanding its Demo Ride Program to more locations. Those interested in scheduling a demo, can currently fly the A5 in Los Angeles, Vacaville, Tampa, and soon in Miami. Last topic is a push into the ICON Advocate Program, which the company is working on, to include up to $10K in training credits, accessories, or cash for referrals leading to the purchase of an A5.
All in all good stuff from the folks in Vacaville and certainly progress and forward thinking we like to see and shine a light on, here at Seaplanemagazine.com. Does your company have news and developments to share? Send them our way via [email protected]