Our Slow Motion Departure From Facebook
Update From The Trenches written by Jason J. Baker — Publishers, independent journalists, news-writers and bloggers around the globe have two big concerns in common, regardless of their subject matter. The first is how to reach a larger and better targeted audience with their work and the second is figuring out how to reasonably monetize their work. Both are nearly insurmountable challenges in today’s day and age – and seaplanes are no exception. News are becoming a pay to play game. Both, Chris and myself knew this when we started this site, so no whining. Chris made it out in one piece, ready to cherish a career in aviation – I stubbornly stuck around, refusing to give some people the pleasure of watching me throw the towel.
Testing MeWe As A Facebook Alternative
Whaaaat? Yet another damn coolest new thing? What the heck is MeWe?! LinkedIn, Twitter, Facebook, Instagram, who the fudge is supposed to keep up with all of this stuff? You are right, there is another next best thing to be found every single day and new aluminum can is kicked up the road, every day. We’re on (1) LinkedIn with limited success, (2) Facebook, with no reach and significant frustration, (3) Twitter, which is on Autopilot due to delivering nothing. The things we refused to play from the beginning were Instagram, SnapChat and so many other idiotic narcissism fostering platforms. What matters for us publishers on a social media platform is explained fairly simply:
- Organic, targeted, increasing reach
- Larger number of readers and hits on our articles
- Better dialog with our readers and friends
Help Us Test This New Thing!
If you have already signed up with MeWe, simply navigate to our new Seaplane Magazine Group. I have also started a group (independent from this publication) called Seaplane Pilots International. For the time being, I will share our articles on both platforms, MeWe and Facebook. No matter which way this turns out, our Facebook will eventually fade into complete uselessness, as its not very likely that Mr. Zuckerberg will change heading and direction. A valid question to ask is how long it may take before Facebook gobbles them up to maintain their dominance in the censored/ filtered news kingdom. Considering how MeWe is positioned to challenge status quo, I am not too worried…
Realities Of Facebook’s Draconian Algorithms
Over the last several years, Facebook has turned on publishers and independent journalists. Despite multiple breaches, political censorship and countless transgressions, peeps hung in there and willingly accepted that Mark Zuckerberg and his lemmings determined what users are allowed to see – and when. People stuck around and get their news primarily from Facebook. A fairly smart concept – start out as something small and free, gain reach and leverage and finally take each and everyone of the users to task for financing billions of dollars in revenue. 50.8 billion dollars that was in Q4 of 2018 with more than 90 percent of it being generated from mobile devices. Pretty amazing! FourWeekMBA.com has the best graphic to explain the business model.
Facebook Is Killing Our Reach
On average I reach between 2-3% of our followers on our completely organic Facebook page. With nearly 2000 of each, we should be all over the place – considering how darn passionate everyone feels about things that fly and swim. Reality is, most of our fans on Facebook never get to see what we share due to Facebook’s sick-twisted, deranged filtering and algorithms. Advertisers come first (of course, they pay!) – but then, Facebook takes the liberty to further restrict what you see by an array of data they have collected on everyone. On my personal account, Mercedes Benz, BMW, Audi, Leasing Portals, even Trucking sites dominate the timeline, before I ever get to see a single post from the pages I follow. If I wanted to stay up to date on topics around seaplanes, I’d have to spend 6-8 hours a day on Facebook, searching. Not kidding! From my own timeline I know that Facebook fails at properly targeting advertising. I don’t want my Seaplanemagazine.com articles shared with hobby gardeners or pregnant housewives, I am looking for pilots and that next generation seaplane pilot to get their fix. I am trying to lure young people into a rapidly declining industry by attempting to bridge the gap between those who’ve been here since Wilbur discovered flight and those who still try to wrap their head around the fact that we are part of a miracle!
How Can We Exist Among The Large Sharks?
In order to grow my international audience I (like everybody else) count on delivering targeted content and news to an (overall) open-minded and interested audience of “consumers”. People who are looking for Seaplane News eventually find this site, because we are the only news site focused entirely on water flying. I make sure to at least try to write coherent English, communicate the news as factually as possible and don’t shy away from inconvenient topics, which are generally ignored by others. Do I always hit the nerve? Far from it! But, this site exists today because our readers love what we do and appreciate the service it provides to our struggling and divided industry. It also exists today, because the folks at AeroVolga support this website financially by displaying advertising! They don’t have to, supporting us is just about goodwill.
Jason Baker works as a freelance writer and marketing/ advertising and public relations consultant. He holds a commercial pilot certificate (SEL/SES/MEL), instrument rating as well as advanced & instrument ground instructor certificates. Jason is the owner & managing editor of Seaplanemagazine.com. For more information about consulting services offered, click on Consulting & Services. Advertising spots for 2019 are no longer available.